We travelled to Spain with Nick Meek to shoot the new Nissan Juke in a series of elegant architectural settings. For post-production, this involved a wide spectrum of skills – from shooting duplicate cars in order to avoid complex reflections, bringing sunshine to a rainy day, and finally a dramatic day-to-night conversion.
For this shot, the reflections of the structure were too much to be removed in post, so Nick photographed duplicate cars inside and outside the building. The two can be seen here:
Christoph captures additional backplate elements.
Quick retouch on set to confirm that everything is in place
The next day, the heavens opened…
But the rigshot must be completed!
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Sunny weather again for the harbour shot
…and out to sea to shoot the skyline. The cityscape that you see in the shot was puzzled together from many separate shots to get the perfect backplate, evocative of an attractive city without detracting the viewer from the car as the hero of the shot.
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Nights are drawing in! After the shoot was completed, Nissan wanted a night-time version of one of the shots. This was a very interesting challenge – moving a very high key image to be ultra low key
The car is a new, special edition model, so the alterations were complex – far beyond just changing the colour. We re-rendered the paint and the interior of the car – only tyres and lights remain from the original model. Using the HDR spheres that we’d produced at the time, we re-rendered the building and environment. The floor was taken from the original (pre-retouching) imagery, so retained its texture and was accurate at night. We replaced the city at skyline at the back with sourced material to make a new nightscape.
The new shot retains the elegant simplicity of composition that is a key part of the original, whilst adding the distinct ambience of a moonlit night.
See the process here:
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And the whole campaign on Behance here.
Client: Nissan Europe
Agency: TBWA/Paris
Art Director: Elisabeth Ribeiro
Assistant Art Director: Maude Muller
Art Buyer: Marie Moulin
Photographer: Nick Meek
Production: New Moon Productions
Post Artists: Pepê Alram, Ulf Cantignon, Christoph Bolten